BACHELOR The training focused on the development of services related to luxury products, somewhat in the spirit of luxury concierge.

Prospects

The BACHELOR is an international diploma offering equivalences in a great number of universities or schools worldwide.
This training is accredited by E.A.B.H.E.S.
It is aimed at students with a two-year degree ( BTS, DUT, …) and enables third year students to acquire the 60 ECTS credits needed for the Bachelor to be validated.
Indeed the two-year degree students are allocated 120 ECTS credits.
You are also required to take the TOEIC. test.

Programme

Module 1 : Sociology & culture of luxury
• Famous fashion & jeweler designers
• Perfumes & cosmetics
• Car
• Luxury sociology

Module 2 : Brand strategies
• Brand management
• Communication strategies
• Brand law & intellectual property

Module 3 : Selling luxury products
• Manners
• Consumer behaviour
• Sales techniques

Module 4 : Luxury & retail
• Implantation
• Visual merchandising
• Management
• Management tools
• Sourcing

Module 5 : English
• Specific vocabulary
• Professional regulation
• Telephone
• Preparation to the TOEIC exam

Module 6 : Taxation
• Gains & losses
• Wealth tax
• Tax exemption

Module 7 : Computer graphics / Advertising creation techniques
• Photoshop
• Indesign

Module 8 : Culture & trends
• Architectural & Design styles
• Pictorial Revolution in the 20th century

Module 9 : Communication
• Basics & techniques of communication
• Communication & professional relationships
• Social networks
• Events

Module 10 : Customer Relationship Management
• Customer service management
• Advanced negotiation

Module 11 : Russian (option)
• Basics for a first contact
• Telephone
• Negotiation

Module 12 : Professional Project & Dissertation
Individual support for the realization of their report oral presentation in front of a jury.

Demande d'informations et dossier de candidature: cliquez ici.

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Règlement de l'examen

Epreuves	Mode	Durée	Coeff.
SOCIOLOGIE ET CULTURE DU LUXE Sociology and Luxury Culture	écrit		6
STRATEGIE DE MARQUE Brand Strategy	écrit		6
VENDRE DU LUXE Sale of Luxury	écrit		6
LUXE ET RETAIL Luxury and Retail	écrit		6
CULTURE ET TENDANCES Culture and Trends	écrit		4,5
FISCALITE Tax System	écrit		3
INFOGRAPHIE TECHNIQUES DE CREATION PUBLICITAIRE Computer Graphics / Advertising Creation Techniques	écrit		3
COMMUNICATION Professionnal Communication	écrit		3
CRM MANAGEMENT DE LA RELATION CLIENT Client Relation Management	écrit		3
STAGE EN ENTREPRISE Company Internship	pratique		4,5
PROJET PROFESSIONNEL - MEMOIRE - SOUTENANCE Professional Project - Dissertation - Oral defense	oral		6
LANGUE ANGLAISE English Language	oral		6
LANGUE RUSSE Russian Language	oral		3